‘Partnership Program’: NTN expands its commercial partnership with independent distributors in Europe

NTN Europe is extending its ‘Partnership Program’ to independent distributors in Spain, Portugal, France, Italy, Poland, Sweden and other European countries, following its successful launch in Germany.

The programme aims to strengthen collaboration and establish strategic partnerships for mutual growth and development in the industrial sector.

Through this ambitious programme, NTN is positioning itself as a catalyst for development and a partner of choice for independent industrial distributors.

The industrial market: a demanding and competitive sector

The industrial sector is constantly evolving, with increasing demands for quality, service and parts availability. Independent distributors must adapt quickly to these changes to remain competitive and meet the needs of industrial customers.

They face several challenges: standing out from other distributors, maintaining their competitiveness and developing new sales channels. They must also offer technical expertise and guarantee the availability of parts to meet customer requirements.

The Partnership Program: NTN Europe's support for distributors

In this demanding environment, NTN is helping its partners meet the challenge with its Partnership Program, affirming its desire to be more than just a supplier: a true business partner. The program offers three levels of commitment (Ambassador, Associate and Active) and provides:

          •    Optimal marketing tools,
          •    A digital interface,
          •    Privileged technical support,
          •    Personalised training sessions,
          •    Specific events organised by NTN Europe.

These resources enable partners to better sell NTN and SNR brand products, answer key questions from end users and stand out from other distributors.

NTN Europe, a partner of choice

Through the Partnership Program, NTN strengthens ties with its distributors by establishing a lasting relationship based on trust, support and performance.

A structured and long-term commitment

The program is signed for a period of three years, with personalised monitoring and progress targets set jointly. NTN Europe attaches particular importance to the good reputation of its business partners and aims to create an attractive and competent sales network for NTN products.

Skills development through training

NTN Europe provides its partners with a comprehensive training program, either face-to-face or via webinars, in order to:

          •    Strengthen product knowledge and applications;
          •    Increase the technical expertise of distributors' sales teams;
          •    Optimise sales arguments to better meet customer needs.

This support enables distributors to become true ambassadors for NTN products.

Concrete, personalised sales support

Thanks to the Partnership Program, distributors benefit from:

          •    Marketing support (communication materials, co-branding, etc.);
          •    Sales support (dedicated offers, technical assistance);
          •    Greater commercial responsiveness thanks to a close relationship with NTN teams.

NTN Europe's Partnership Program offers comprehensive, personalised support to its distribution partners, enabling them to meet the challenges of the industrial market and remain competitive.

The aim of this program is to establish a strong, competent distribution network aligned with NTN Europe's values. Following a successful launch in Germany and Spain, the partnership is continuing to develop in other European countries with more ambitious targets and greater support in 2026.